Ideas Continued

I have seen an advert on domestic violence from the USA and like the simplicity of the ad however it also has a powerful message. I am thinking to use the idea of simplicity in my advert however it will be hard to create an image that is powerful enough to portray the intended message. Most child abuse and domestic violence adverts that i have seen present facts through either using a voice over or in text on the screen and at the end show the call line number and company name and usually asking for a small donation. These are the conventions in most ads therefore i feel it is necessary to incorporate this into my advert.

Researching Adverts Continued

Another advert that i have seen and like is an advert by students who have created their own NSPCC advert for their media coursework and it features an animation made from a child's illustrations in a book being flicked over the pages therefore creating an animation. It shows images of a child being abused and how his dad hits him when he is drunk. I like the idea because it is different to all the other chid abuse adverts and could be an idea that i can use and adapt for my advert that i am going to create. The props used in the advert are crayons and a colouring book on a table to show that it is form a childs point of view.

Advert to Duplicate

To help me in my preparation in filming my own advert, my teacher gave me an idea to copy an existing advert before filming my own advert. This will help me understand the filming process and give a rough idea on the outline of my own advert and how long it will take to make. It will also help me in creating ideas to put into my final production.
An advert that i like and could copy is by Childline.
The ad follows a girl on her way home from school who races to her bedroom to call ChildLine, only to find there's no answer. The overall message of the ad is that ChildLine can only answer half of the calls they receive everyday.

Ideas

The main ideas that i have thought of to base my advert on are :
- child abuse; examples that can be used are the NSPCC and ChildLine
- domestic violence in relationships; an example of a campaign is Woman's Aid


The reason that i have chose to use either child abuse or domestic violence is that they can both be linked into my campaign of abuse.
One of the adverts that i have seen and like is the 'Children See, Children Do' advert made by the Child Friendly foundation due to the fact that i like eh message that is being put across in the advert; it is a very powerful message and sticks in the viewers minds.