Planning of Advert - Filming

I have planned my filming schedule to take place on weekends as this is the best time to get the most amount of filming done as possible.

The lighting isn't really much of an issue as the majority of the advert will be filmed indoors so daylight wont be as much of an issue. The only part of my advert that will be affected by the daylight is the start of the advert which features the schoolgirl walking up to her house. However lighting still isn't much of an issue as it doesn't matter whether it is sunny or not as I had originally planned to use daylight at the start of my advert to show the contrast between the outside world and reality inside the home. Due to the recent weather which has been grey and gloomy, I could incorporate this into my advert by not using the idea of of portraying happiness at the start of my advert. I could just use the consistent theme of sadness throughout the advert so the audience know from the start what the overall atmosphere of the advert is going to be like. 

It all depends on the weather on the day I start filming, this is why I have this back up plan just in case I cant have my advert the way I originally planned for it to be. However, I can always change the brightness of the scenes in the editing process of my production. 

Sound/Music Research

Taken from : http://aaroncambelapa.blogspot.com/2011/01/codes-and-conventions.html


Sound/Music: Catchy Jingle (Annoying) The sound and the music are by far the most important ingredient in any media. Depending on what you are watching; for instance, if you were to watch an advert about child abuse you would quite often hear slow music so that the viewer would feel sympathetic towards it. As well like the go compare advert where they specifically chose a tune that people would find annoying because people tend to remember them more.


Child abuse adverts have slow paced music which sets a serious and depressing tone. I will have to find a piece of music that will fit the advert, timing wise as well as set the right atmosphere for the advert. 

Logo Research Continued

The idea of adding an image into my logo is something I have been thinking about. 
I have found this image of a baby's arm reaching out which I could incorporate into my logo.

The way that I could use this image is by making it black and white and it symbolises the help children need, that they are calling out o be helped.

Another idea that I have is to have an image of the sun coming out from the text of the logo. This is an image that I have found:

The way in which I would incorporate this into my logo is to use half of the sun and have it coming out from a corner behind the text. The reason for choosing an image of the sun is that it connotes happiness and brighter days. 

I have drawn up sketches of different logos to see what they would look like. The different logos that I have drawn up consist of a plain logo with just the text and the number of the call-line. The font that I have chosen to use is plain and will be the main text in my logo as it will be of the name of the organisation. I have decided to keep the theme of using a plain font in all of my logos as this is what is commonly used by the child abuse campaign logos I have researched and also to highlight that this is an issue that is to be taken seriously. Another sketch that I have drawn up is the same image as my first logo but with two arms coming out of either side of the name of the organisation. The reason as to why I had this idea was because it symbolises arms reaching out, seeking help. I like this idea as it fits into the overall message my advert is sending out, however, I need to find images of arms to use in my logo. The other sketch that I have drawn up is of the same logo but with a half-cut sun at the right corner of the text. The reason as to why I chose to use an image of a sun is because it symbolises happiness,hope and brighter days; a chance to be saved. 

(ADD SKETCHES OF LOGOS)

Another idea that I have in regards to the logo is to have the font of 'SaveAChild' to look as if it has been written by a child. The reason as to why i thought of this idea was because it would connect with children and show that this is an organisation which focuses on the needs of children and make it clear to the audience that this is a child based advert. I can also incorporate colours into the text to make it look bright and stand out as compared to my previous ideas of having it bold and black.

Camera use and editing

Camera angles and shots to use (editing and filming):

• shot reverse shot - used in conversations, shows facial expressions
• close up - e.g. head of character
• extreme close up - very close to object e.g. shot of an eye
• medium shot - e.g. half of body
• long shot - shows full length object and background
• extreme long shot - used to show scenery, location
• low angle - to make object look superior, powerful
• high angle - to make object look inferior
• pan
• tracking
• pivot
• zoom in/out
• continuity editing
• cheat cut
• cut
• fade
• soft focus                   

Logo Research

This is the NSPCC logo that they are identified by. 

This is the ChildLine logo :

This is the Barnardos logo :

This is the Unicef logo :

The similarities between these logos is that they are all very simple and have the companies name big, bold and clear making the main focus of the viewer on the logo. They also feature a call-line number in which people can call up. I feel I would have to incorporate this into my logo. They also use bright colours to catch the eye of their audience. Another common similarity that the logos have is that somme of them have slogans written in smaller text underneath them. This is common in the Barnardo's logo as their slogan is 'Believe in Children'. The NSPCC also have a slogan being 'Cruelty to children must stop. FULL STOP.'
I am contemplating on whether to feature a slogan in my logo or whether putting the call-line number underneath the companies name.


The name of my campaign is SaveAChild. I have decided to not have any spaces between the words. I would like to feature the call-line number at the bottom of the logo as this is also common in child abuse logos and I feel it is essential to include this into my logo as the main purpose of my advert is to raise awareness of child abuse and for the public to offer donations.


The common theme in the logos of child abuse campaigns is that the name of the campaign is in a larger font, as compared to the rest of the text, if ay, and is the main focus of the logo. I have found from my research that it is usually coloured in bright colours. The common font that is used in the name of the campaign is plain and bold, highlighting the fact that these are serious issues being raised and they need to be resolved, the simpler the text, the better. 


(COPY IMAGE OF LOGO)


I plan to make my logo look like this; it is simple ad follows the common theme of child abuse logos.
I am not too sure whether I am going to place and image next to the logo. I will have to research images that i could incorporate into my logo. Ideas of images that I could use are images of children, or even an image of a sun attached to the logo. This has connotations of happiness and brighter days which fits in with the campaigns name of saving a child. Another idea that i could use is of arms reaching out to save a child. The reason as to why I chose to use images of arms reaching out and of a sun is that they are simple and they will not take the main focus away from the text which is what I want the viewer to be focussed on. 

Storyboard

I have started drawing up my storyboard as i feel i have planned the main outline of the advert, which i will put up on another blog post once it is complete.
I found it fairly easy to create my storyboard  due to the fact that i had a lot of practice creating storyboards during my AS coursework so i knew what had to be included and roughly the length of time it would take in order to complete as well as what is needed in each shot in my storyboard. 

Planning of advert - child abuse

The location for my advert is going to be a house and most of the advert will be filmed in a small girls bedroom. The lighting that i will use throughout the advert will be daylight to begin with as the girl is walking down her road to her house so it will be bright and sunny connoting happiness and joy. It will then change to grey-scale as she enters her drive and walks up the her house. The theme of using grey-scale lighting will stay constant throughout the rest of the advert as it connotes sadness and darkness, the feeling of being alone and helpless. This can be achieved through the editing process.


The actual adverts' storyline will be of a school girl on her way home from school. She will start off as being shown to be happy without a care in the the world and as soon as she enters her driveway leading to her house, her mood will change and she will then be shown to look sad and worried. I will show her facial expressions by using close ups and mid shots with the camera, to show her behavior and body language.


As she enters her house, there will be non-diegetic sound of shouting from another room which wont be shown on screen. The significance of this is that violence is usually behind closed doors; this also adds emphasis on the segregation from the outside world and the household. The girl will then very quickly go upstairs straight to her room and sits in a corner. The door will be left open as there is further shouting being heard from downstairs. She will then get up and close the door following her running over to get her schoolbag which will be left on the floor as she tries to find a piece of paper which has a phone number on it with a child helpline. Through the use of non-diegetic sound again there will be footsteps coming up the stairs and i will use a series of reverse shots to show the girls facial expressions becoming more worried and of the door as the footsteps get increasingly louder until the door eventually opens.


The advert will end on a long shot of the girl in the corner of her room as the door is open and it will then fade to a black screen with text on it. The text will consist of the logo of the campaign and a number for people to call and talk to for help and advice. There will also be text showing the audience they can offer a donation to the organisation to help save a child. The reason as to why i have decided to put the logo of the campaign at the end of the advert is because this is what is common in most child abuse adverts so i will follow the trend.