Planning - Name of Organisation

I have decided to call the campaign that the advert is about Save A Child. The reason that i chose this was because it is very clear and to the point so the audience know what the organisation is about. By following the codes and conventions of domestic violence and child abuse adverts, i think it is necessary to incorporate a funding in which the the audience can give a donation to the company so i will have this at the end of the advert in text on a black screen with a voice over reading the text. I could put this on the same screen that the logo is shown in the advert.