Radio advert

Radio advert

Music/Sound

i like the song you are not alone by Micael Jackson as i think it fits in well with the theme and genre i am presenting. The tone of the song is quite sad and it has a tempo which follows the conventions of child abuse adverts. I would need to find a copy of the song which is uncopyrighted.

Editing

I've been having problems trying to upload my footage onto a mac and went to go and seek advice from my teacher. He told me that it did not work as the mac that i had originally borrowed was an older one and didnt have the newer version of Premier Pro on it which meant that my videos wouldnt upload. I tried uploading my footage onto another mac which is newer and my footage has been successfully uploaded allowing me to start editing my footage and bring my adverts together.

Music

I have been researching pieces of music to use in my adverts and have found a few songs which I feel fit in with the tone and relay the intended message I am trying to portray with my adverts. I found it quite hard to pick the pieces of music that i thought went well with my adverts as there was a wide range of music to chose from which made it hard for me to narrow down my search.

Filming Session

I was able to get the filming of my advert completed in the half term. Due to the fact that it was raining throughout the week i wasn't able to film the shot of the schoolgirl walking up her road. However this worked out for the better as after gathering all of my clips i realised that my advert would have ended up being over a minute in length if i was to include my outside shots.

Music/Sound

I am still deciding whether I am going to include background music in my advert. The reason being that my advert will include diegetic and non-diegetic sounds and if i choose to include background music, i don't want the sounds to be unheard as they are very important in the advert.

Through the research that i conducted of child abuse adverts i found that the music used is usually slow paced and reflect the emotions of the characters in the advert. One advert that i think presents this well is :
http://m.youtube.com/index?desktop_uri=%2F&gl=GB#/watch?v=iYogGlS_aw4
This advert by the NSPCC features the background song of Maxwell - This Woman's Work fits in well with the advert as it is a slow paces song that is heartfelt. If they had chosen to use an upbeat song it wouldn't fit in with the tone of the advert which is serious and its purpose is to provoke an sympathetic reaction from the audience.

Sponsorship Sequence

One of my ancillary tasks is to create a sponsorship sequence that would appear after my advert. I have to create two sponsorship sequences that would be 15 seconds in length. The way in which I plan to do this is by filming two shortened versions of my actual advert. They will portray the same message that my actual advert is sending so there is continuity created making the message aware to the audience the same throughout.

Sponsorship sequences are used as a form of advertising to sponsor a programme. Child abuse sponsorships would be good to use as child abuse is an important issue and needs to be made aware to audiences. Sponsorship sequences are used everyday and are a good way of getting your product/campaign made aware of. They are especially good if they are used before/after popular TV programmes that are on prime time TV. The main focus of a sponsorship sequence is to establish the brand name and logo to make it clear to the audience who you are and what you stand for.

I have two ideas that I wish to develop:

One idea that I have for my sponsorship sequence is to create a shorter version of my actual advert. This will be hard to accomplish due to the fact that my main advert has a lot of detail that would be hard to compress into a shorter amount of time. I will have to decide which scenes to take out that would not be needed being not of that much importance and which ones are the most important and present the intended message I want to portray. I like this idea as it is more challenging therefore making me work harder and push myself to the best of my ability. 

Another idea that I have is to use the last scene of my advert which is of the small girl in her room looking for the SaveAChild help-line number while her abuser is coming up the stairs to her room. You will be able to hear the footsteps of her abuser walking up the stairs through non-diegetic sound. The reason that I thought of this idea is because I feel this is one of the most important scenes in my advert due to the fact that it shows the small girl when she is most vulnerable to child abuse and trying to seek for help. It is also a short scene and I am deciding whether to use a voice over to offer more information to the viewers or to just use facts in text boxes within the sponsorship sequence. I will have to play around with voice overs and text to see which is more appropriate.