Sponsorship Sequence

One of my ancillary tasks is to create a sponsorship sequence that would appear after my advert. I have to create two sponsorship sequences that would be 15 seconds in length. The way in which I plan to do this is by filming two shortened versions of my actual advert. They will portray the same message that my actual advert is sending so there is continuity created making the message aware to the audience the same throughout.

Sponsorship sequences are used as a form of advertising to sponsor a programme. Child abuse sponsorships would be good to use as child abuse is an important issue and needs to be made aware to audiences. Sponsorship sequences are used everyday and are a good way of getting your product/campaign made aware of. They are especially good if they are used before/after popular TV programmes that are on prime time TV. The main focus of a sponsorship sequence is to establish the brand name and logo to make it clear to the audience who you are and what you stand for.

I have two ideas that I wish to develop:

One idea that I have for my sponsorship sequence is to create a shorter version of my actual advert. This will be hard to accomplish due to the fact that my main advert has a lot of detail that would be hard to compress into a shorter amount of time. I will have to decide which scenes to take out that would not be needed being not of that much importance and which ones are the most important and present the intended message I want to portray. I like this idea as it is more challenging therefore making me work harder and push myself to the best of my ability. 

Another idea that I have is to use the last scene of my advert which is of the small girl in her room looking for the SaveAChild help-line number while her abuser is coming up the stairs to her room. You will be able to hear the footsteps of her abuser walking up the stairs through non-diegetic sound. The reason that I thought of this idea is because I feel this is one of the most important scenes in my advert due to the fact that it shows the small girl when she is most vulnerable to child abuse and trying to seek for help. It is also a short scene and I am deciding whether to use a voice over to offer more information to the viewers or to just use facts in text boxes within the sponsorship sequence. I will have to play around with voice overs and text to see which is more appropriate.