I am still deciding whether I am going to include background music in my advert. The reason being that my advert will include diegetic and non-diegetic sounds and if i choose to include background music, i don't want the sounds to be unheard as they are very important in the advert.
Through the research that i conducted of child abuse adverts i found that the music used is usually slow paced and reflect the emotions of the characters in the advert. One advert that i think presents this well is :
http://m.youtube.com/index?desktop_uri=%2F&gl=GB#/watch?v=iYogGlS_aw4
This advert by the NSPCC features the background song of Maxwell - This Woman's Work fits in well with the advert as it is a slow paces song that is heartfelt. If they had chosen to use an upbeat song it wouldn't fit in with the tone of the advert which is serious and its purpose is to provoke an sympathetic reaction from the audience.
No comments:
Post a Comment