Monday 11 July 2011

NSPCC Child's Voice Appeal TV advert - Close Analysis



This is an example of a child abuse advert which i am going to use to research what to use in my advert. This advert is an example of child abuse produced by the NSPCC, a foundation which focuses of helping children at rick of child abuse. The message being put accross in the advert is that children go unheard and that they are too scared to speak out for help. This advert is targeted at adults, more specifically parents of children to raise awareness that their children may have issues which they are too scared to speak up about. The advert consists of shots of children on their own that have been abused and how they meet up with adults at the end but stay quiet. The overall message is that they are too afraid to ask for help so it informs parents or guardians to speak to their children as they are too afraid to make the first step themselves.

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