I have started drawing up my storyboard as i feel i have planned the main outline of the advert, which i will put up on another blog post once it is complete.
I found it fairly easy to create my storyboard due to the fact that i had a lot of practice creating storyboards during my AS coursework so i knew what had to be included and roughly the length of time it would take in order to complete as well as what is needed in each shot in my storyboard.
Wednesday 19 October 2011
Tuesday 18 October 2011
Planning of advert - child abuse
The location for my advert is going to be a house and most of the advert will be filmed in a small girls bedroom. The lighting that i will use throughout the advert will be daylight to begin with as the girl is walking down her road to her house so it will be bright and sunny connoting happiness and joy. It will then change to grey-scale as she enters her drive and walks up the her house. The theme of using grey-scale lighting will stay constant throughout the rest of the advert as it connotes sadness and darkness, the feeling of being alone and helpless. This can be achieved through the editing process.
The actual adverts' storyline will be of a school girl on her way home from school. She will start off as being shown to be happy without a care in the the world and as soon as she enters her driveway leading to her house, her mood will change and she will then be shown to look sad and worried. I will show her facial expressions by using close ups and mid shots with the camera, to show her behavior and body language.
As she enters her house, there will be non-diegetic sound of shouting from another room which wont be shown on screen. The significance of this is that violence is usually behind closed doors; this also adds emphasis on the segregation from the outside world and the household. The girl will then very quickly go upstairs straight to her room and sits in a corner. The door will be left open as there is further shouting being heard from downstairs. She will then get up and close the door following her running over to get her schoolbag which will be left on the floor as she tries to find a piece of paper which has a phone number on it with a child helpline. Through the use of non-diegetic sound again there will be footsteps coming up the stairs and i will use a series of reverse shots to show the girls facial expressions becoming more worried and of the door as the footsteps get increasingly louder until the door eventually opens.
The advert will end on a long shot of the girl in the corner of her room as the door is open and it will then fade to a black screen with text on it. The text will consist of the logo of the campaign and a number for people to call and talk to for help and advice. There will also be text showing the audience they can offer a donation to the organisation to help save a child. The reason as to why i have decided to put the logo of the campaign at the end of the advert is because this is what is common in most child abuse adverts so i will follow the trend.
The actual adverts' storyline will be of a school girl on her way home from school. She will start off as being shown to be happy without a care in the the world and as soon as she enters her driveway leading to her house, her mood will change and she will then be shown to look sad and worried. I will show her facial expressions by using close ups and mid shots with the camera, to show her behavior and body language.
As she enters her house, there will be non-diegetic sound of shouting from another room which wont be shown on screen. The significance of this is that violence is usually behind closed doors; this also adds emphasis on the segregation from the outside world and the household. The girl will then very quickly go upstairs straight to her room and sits in a corner. The door will be left open as there is further shouting being heard from downstairs. She will then get up and close the door following her running over to get her schoolbag which will be left on the floor as she tries to find a piece of paper which has a phone number on it with a child helpline. Through the use of non-diegetic sound again there will be footsteps coming up the stairs and i will use a series of reverse shots to show the girls facial expressions becoming more worried and of the door as the footsteps get increasingly louder until the door eventually opens.
The advert will end on a long shot of the girl in the corner of her room as the door is open and it will then fade to a black screen with text on it. The text will consist of the logo of the campaign and a number for people to call and talk to for help and advice. There will also be text showing the audience they can offer a donation to the organisation to help save a child. The reason as to why i have decided to put the logo of the campaign at the end of the advert is because this is what is common in most child abuse adverts so i will follow the trend.
Planning - Name of Organisation
I have decided to call the campaign that the advert is about Save A Child. The reason that i chose this was because it is very clear and to the point so the audience know what the organisation is about. By following the codes and conventions of domestic violence and child abuse adverts, i think it is necessary to incorporate a funding in which the the audience can give a donation to the company so i will have this at the end of the advert in text on a black screen with a voice over reading the text. I could put this on the same screen that the logo is shown in the advert.
Audience Research
Taken from :
http://www.nspcc.org.uk/Inform/research/statistics/prevalence_and_incidence_of_child_abuse_and_neglect_wda48740.html
- Three-quarters (72%) of sexually abused children did not tell anyone about the abuse at the time. 27% told someone later. Around a third (31%) still had not told anyone about their experience(s) by early adulthood.
- In 2009/10, police in England and Wales recorded more than 23,000 sex offences against children.
- In 2010/11, ChildLine counsellors dealt with nearly 670,000 contacts from children about various problems including, bullying, sex abuse, violence and mental health issues.
- On average, every week in England and Wales at least one child is killed at the hands of another person.
- Children under one are the age group most at-risk of being killed at the hands of another person.
- In 2010/11, over 16,000 allegations of children suffering abuse were passed from the NSPCC Helpline to police or social services.
Taken from :http://www.nspcc.org.uk/news-and-views/media-centre/key-information-for-journalists/facts-and-figures/Facts-and-figures_wda73664.html
March 2011
- Approximately 46,700 children in the UK are known to be at risk of abuse right now.
- One in four young adults (25.3%) were severely maltreated during childhood.
We do not know exactly how many children in the UK have been abused.
The UK does not publish statistics on the number of substantiated child abuse cases recorded every year (this would be the incidence of child abuse).
Official statistics
The number of children on child protection registers or the subject of child protection plans tell us how many children are known to be at risk of abuse right now.
This is not the same as knowing how many children have been abused.
Research indicates that abuse and neglect are both under-reported and under-recorded.
- Approximately 46,700 children in the UK are known to be at risk of abuse right now1.
- Latest available figures show that there were 46,705 children on child protection registers or the subject of child protection plans in the UK as at 31 March 2010:
England: 39,100
Northern Ireland: 2,357
Scotland: 2,518
Wales: 2,730
Planning - changing advert from domestic violence to child abuse
I made a decision to change from making a domestic violence advert to a child abuse advert. The reason why i chose to focus on a domestic violence/teenage relationship issues advert was because i thought i could relate to the issues being raised as i am within the same age group that they are meant to be targeted at. Also because i thought i could use my friends as the actors in my advert making it easy to film. The reason why i chose to change to making a child abuse advert instead of a domestic violence advert was because there were too many issues to focus on to base my advert on. By creating a child abuse advert the issues are fairly common - e.g. sexual abuse, physical violence etc. Also, the storyline of my advert that i have thought of would be easy to film as i have found a location that is perfect for it.
I have decided to base my advert on physical and emotional abuse from parents being inflicted onto children. My advert will show the effects child abuse has on children and how they need help.
The actors being used in my advert are going to include my little cousin to play the role of the main character in my advert as well as someone to play the parent, however they will not be shown on screen they will only be heard in the background.
I have decided to base my advert on physical and emotional abuse from parents being inflicted onto children. My advert will show the effects child abuse has on children and how they need help.
The actors being used in my advert are going to include my little cousin to play the role of the main character in my advert as well as someone to play the parent, however they will not be shown on screen they will only be heard in the background.
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