Things To Research

 - Whether advertising works or not - Theories on how it functions
 - Is TV advertising dying out? - it is the most powerful form , a growing industry - web product placement
 - It does work - people have a misconception - establishing brand - ChildLine
 - How an advert is put together from brief to advert going out
 - Sponsorship sequences and how they work
 - Radio adverts - how you use sound
 - Advertising agencies
 - How you have created synergy throughout your advert
 - Restrictions - understand what you can and cant do
 - Concept of consumption - reception theory
 - Prime time or niche - where are they going to feature
 - Who they are made for and where they end up
 - Audience and market research 
    - Interests and hobbies, ideological things - not so much demographics
    - Qualitative questions - to find out more about audience 
    - How you have met the needs of your target audience