Editing

I've been having problems trying to upload my footage onto a mac and went to go and seek advice from my teacher. He told me that it did not work as the mac that i had originally borrowed was an older one and didnt have the newer version of Premier Pro on it which meant that my videos wouldnt upload. I tried uploading my footage onto another mac which is newer and my footage has been successfully uploaded allowing me to start editing my footage and bring my adverts together.

Music

I have been researching pieces of music to use in my adverts and have found a few songs which I feel fit in with the tone and relay the intended message I am trying to portray with my adverts. I found it quite hard to pick the pieces of music that i thought went well with my adverts as there was a wide range of music to chose from which made it hard for me to narrow down my search.

Filming Session

I was able to get the filming of my advert completed in the half term. Due to the fact that it was raining throughout the week i wasn't able to film the shot of the schoolgirl walking up her road. However this worked out for the better as after gathering all of my clips i realised that my advert would have ended up being over a minute in length if i was to include my outside shots.

Music/Sound

I am still deciding whether I am going to include background music in my advert. The reason being that my advert will include diegetic and non-diegetic sounds and if i choose to include background music, i don't want the sounds to be unheard as they are very important in the advert.

Through the research that i conducted of child abuse adverts i found that the music used is usually slow paced and reflect the emotions of the characters in the advert. One advert that i think presents this well is :
http://m.youtube.com/index?desktop_uri=%2F&gl=GB#/watch?v=iYogGlS_aw4
This advert by the NSPCC features the background song of Maxwell - This Woman's Work fits in well with the advert as it is a slow paces song that is heartfelt. If they had chosen to use an upbeat song it wouldn't fit in with the tone of the advert which is serious and its purpose is to provoke an sympathetic reaction from the audience.

Sponsorship Sequence

One of my ancillary tasks is to create a sponsorship sequence that would appear after my advert. I have to create two sponsorship sequences that would be 15 seconds in length. The way in which I plan to do this is by filming two shortened versions of my actual advert. They will portray the same message that my actual advert is sending so there is continuity created making the message aware to the audience the same throughout.

Sponsorship sequences are used as a form of advertising to sponsor a programme. Child abuse sponsorships would be good to use as child abuse is an important issue and needs to be made aware to audiences. Sponsorship sequences are used everyday and are a good way of getting your product/campaign made aware of. They are especially good if they are used before/after popular TV programmes that are on prime time TV. The main focus of a sponsorship sequence is to establish the brand name and logo to make it clear to the audience who you are and what you stand for.

I have two ideas that I wish to develop:

One idea that I have for my sponsorship sequence is to create a shorter version of my actual advert. This will be hard to accomplish due to the fact that my main advert has a lot of detail that would be hard to compress into a shorter amount of time. I will have to decide which scenes to take out that would not be needed being not of that much importance and which ones are the most important and present the intended message I want to portray. I like this idea as it is more challenging therefore making me work harder and push myself to the best of my ability. 

Another idea that I have is to use the last scene of my advert which is of the small girl in her room looking for the SaveAChild help-line number while her abuser is coming up the stairs to her room. You will be able to hear the footsteps of her abuser walking up the stairs through non-diegetic sound. The reason that I thought of this idea is because I feel this is one of the most important scenes in my advert due to the fact that it shows the small girl when she is most vulnerable to child abuse and trying to seek for help. It is also a short scene and I am deciding whether to use a voice over to offer more information to the viewers or to just use facts in text boxes within the sponsorship sequence. I will have to play around with voice overs and text to see which is more appropriate. 

Web Pop Up Research

Pop-up ads or pop-ups are a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. Pop-ups are generally new web browser windows to display advertisements. The reason as to why i have chosen to do a web pop up is due to the fact that i think that a radio advert isnt really appropriate for child abuse. I started off with the idea to create a radio advert but when i came to planning it i found it rather hard to think of set sequence of what to include in it and how to link it to my adverts. Therefore i thought that a web pop up would be better to do as it would show the logo and make the campaign clear.

Barnardo's Research

Taken from Wikipedia:

Barnardo's is a British charity founded by Thomas John Barnardo in 1866, to care for vulnerable children and young people. As of 2010, it spends over £190 million each year on more than 400 local services aimed at helping these same groups. Barnardo's is based in Barkingside in the London Borough of Redbridge in east London.

ORIGIN
The charity's founder Thomas Barnardo opened a school in the East End of London to care for and educate children of the area left orphaned and destitute by the recent cholera outbreak. A little street child, called Jim Jarvis, attended one of his classes after hearing of it from another child and asked for help. The little boy eventually led him to a hiding place of hundreds of boys on a rooftop in Whitechapel as their only other alternative was to go to a workhouse. In 1870 he founded a boys' orphanage at 18 Stepney Causeway and later opened a girls' home. By the time of his death in 1905, Barnardo's institutions cared for over 8,500 children in 96 locations. His work was carried on by his many supporters under the name Dr Barnardo's Homes. Following societal changes in the mid 20th century, the charity changed its focus from the direct care of children to fostering and adoption, renaming itself Dr Barnardo's. Following the closure of its last traditional orphanage in 1989 it took the still simpler name of Barnardo's. The official mascot of Barnardo is a bear called Barney. H.M. Queen Elizabeth II is the current patron of Barnardo's. Its Chief Executive is Anne Marie Carrie.

BARNARDO'S WORK TODAY

Today Barnardo's provides a comprehensive range of local support, counselling, fostering, adoption and training services for more than 100,000 children, young people and their families. The charity works to transform the lives of vulnerable children and young people, and aims to enable them to fulfil their potential. In recent years Barnardo's has accompanied its service delivery work with some robust campaigning on child poverty, Sarah's Law, asylum-seeking children, children in care, young carers and, most recently, youth justice. In terms of charitable expenditure, Barnardo's is now the UK's biggest children's charity.

Barnardo's raises money for its work with children and young people through its chain of high-street and local retail shops. As well as regular second hand stores across the UK, Barnardo's also has a network of shops dedicated to selling vintage clothing, books, shoes and furniture, as well as boutiques, bridal wear shops and dress agencies, not to mention GIK (gifts in kind) stores which sell new clothing and goods that have been donated to Barnardo's from manufacturers and retailers. Barnardo's also have an online shop on their main website which details new goods such as gifts and greeting cards.

Barnardo's have their own song, which was sung by children from Dedham C of E Primary School at the Royal Albert Hall to raise money for the charity. Some Barnardo's shops play pre-recorded programmes of "Barnardo's Radio" featuring a mix of easy listening music interspersed with short appeal campaign appeals.

The charity's current tagline is "Believe in children".