Web Pop Up Research

Pop-up ads or pop-ups are a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. Pop-ups are generally new web browser windows to display advertisements. The reason as to why i have chosen to do a web pop up is due to the fact that i think that a radio advert isnt really appropriate for child abuse. I started off with the idea to create a radio advert but when i came to planning it i found it rather hard to think of set sequence of what to include in it and how to link it to my adverts. Therefore i thought that a web pop up would be better to do as it would show the logo and make the campaign clear.