Taken from Wikipedia:
The National Society for the Prevention of Cruelty to Children (NSPCC) is a charity campaigning and working in child protection in England, Wales, Northern Ireland and the Channel Islands.
HISTORY
On a trip to New York in 1881, Liverpool businessman Thomas Agnew (1834–1924) visited the New York Society for the Prevention of Cruelty to Children. He was so impressed by the charity, that he returned to England determined to provide similar help for the children of Liverpool. In 1883 he set up the Liverpool Society for the Prevention of Cruelty to Children (LSPCC). Other towns and cities began to follow Liverpool’s example, leading in 1884 to the founding of the London Society for the Prevention of Cruelty to Children (London SPCC) by Lord Shaftesbury, Reverend Edward Rudolf and Reverend Benjamin Waugh. After five years of campaigning by the London SPCC, Parliament passed the first ever UK law to protect children from abuse and neglect in 1889. The London SPCC was renamed the National Society for the Prevention of Cruelty to Animals and Children in 1889, because by then it had branches across Great Britain and Ireland. An appeal for funds made in 1931
The NSPCC was granted its Royal Charter in 1895, when Queen Victoria became its first Royal Patron. It did not change its title to "Royal Society for the Prevention of Cruelty to Children" or similar, as the name NSPCC was already well established, and to avoid confusion with the Royal Society for the Prevention of Cruelty to Animals (RSPCA), which had already existed for more than fifty years. Today, the NSPCC works in England, Wales, Northern Ireland, and the Channel Islands. Children 1st – formerly the Royal Scottish Society for the Prevention of Cruelty to Children – is the NSPCC's equivalent in Scotland. The NSPCC's organisation in the Republic of Ireland was taken up by the Irish Society for the Prevention of Cruelty to Children (ISPCC), founded in 1956 as a replacement for the NSPCC.
The NSPCC is the only UK charity which has been granted statutory powers under the Children Act 1989, allowing it to apply for care and supervision orders for children at risk.
ACTIVITIES
The NSPCC lobbies the government on issues relating to child welfare, and creates campaigns for the general public, with the intention of raising awareness of child protection issues. It also operates both the NSPCC Helpline, offering support to anyone concerned about a child, and ChildLine offering support to children themselves. Childline became a part of the NSPCC in 2006. In addition to the telephone helplines, NSPCC runs a similar online service called there4me.com.
The charity also runs local services. These offer general family support, as well as more specific services such as working with families with alcohol problems.
In 2009, as part of its new organisational strategy, the NSPCC launched its Child Protection Consultancy service. This provides training, consultancy and learning resources to organisations that have contact with children, ranging from schools to sporting bodies. Through the work of its Child Protection Consultancy, the NSPCC aims to make organisations safer for children and thereby prevent cruelty to children.
As well as its main web site, the NSPCC provides a specialist web site for professionals called NSPCC inform.
CAMPAIGNING AND CONTROVERSY
The NSPCC's campaigning role has often been controversial. The Guardian reported New Philanthropy Capital recently concluded that its campaigning is "flawed and naïve" and that there is "zero evidence" that £250m the NSPCC has spent on its recent "Full Stop" campaign actually benefited any children. The NSPCC also received complaints, amongst other things, for "cold" mailing young mothers with a "babies' names" booklet containing instead a detailed list of the deaths of babies.
In recent years, the charity has faced criticism for its stance on contact visits to children following parents' separation. The NSPCC has consistently opposed an automatic right of contact for both parents, arguing that this is not necessarily in the best interests of the child. This stance has led to criticism both in Parliament and by the fathers' rights group Fathers4Justice. In 2004, the London headquarters of NSPCC were briefly invaded and occupied by Fathers4Justice supporters, claiming that the NSPCC "ignores the plight of 100 children a day who lose contact with their fathers" and that they promote a "portrayal of men as violent abusers."
The NSPCC also faced criticism for failing (along with other organisations) to do enough to help Victoria Climbié and prevent her death, and also for misleading the inquiry into her death.
The organisation has also faced criticism for its allegedly increasing obsession with publicity and advertising, for fear mongering and supposedly fabricating or exaggerating facts and figures in its research. In an article on Spiked, Frank Furedi professor of sociology at the University of Kent, branded it a "lobby group devoted to publicising its peculiar brand of anti-parent propaganda and promoting itself."
David Hinchliffe, Labour MP, supported expenditure on campaigning, stating that the NSPCC's role should be about raising awareness, whilst Conservative MP Gerald Howarth described it as "completely incompetent" although he cited the charity's support for reducing the homosexual age of consent to 16 as the reason for him withdrawing his support for the Full Stop campaign.
The NSPCC also helps to fund, and is aided with funds raised by, the national will-making scheme Will aid, in which participating solicitors waive their usual fee to write a basic will and in exchange invite the client to donate to charity.
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