Taken from : http://aaroncambelapa.blogspot.com/2011/01/codes-and-conventions.html
Sound/Music: Catchy Jingle (Annoying) The sound and the music are by far the most important ingredient in any media. Depending on what you are watching; for instance, if you were to watch an advert about child abuse you would quite often hear slow music so that the viewer would feel sympathetic towards it. As well like the go compare advert where they specifically chose a tune that people would find annoying because people tend to remember them more.
Child abuse adverts have slow paced music which sets a serious and depressing tone. I will have to find a piece of music that will fit the advert, timing wise as well as set the right atmosphere for the advert.
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